ECONOMIA DI MERCATO E PRATICA DEL DONO
The gift economy, far from confirming a mechanistic and structuralist view, represents a manifestation of individual and collective behavior that contradicts a utilitarian worldview: this approach questions the selfish appropriation. The individual, in the context of market exchange, is free from social ties. The gift recreates these ties. The generativity of the gift, which is part of everyone’s life, goes far beyond the market value also in corporate systems. A such the gift is a fundamental part of a re- discussion of our development model, as it questions the fundamental assumptions of the homo oeconomicus.